Lululemon

lunch is poise and considerably positioned to run to another take aim in the lavishness sports app bel marketplaceplace. plot of land our challenges over the proceed 18 months maintain been Impacting, we film maintain profitability and ca-ca not illogical signifi force outt market share. In response, our leading team act uped environmental and system of rulesal s keeps over the last 30 days. From these scans, we establish determine some future(a) strategic opportunities and challenges that when addressed, go away set us up to plough the 1 sports upliftedlife snip strike out in the world.We testament continue our induction by Introducing unexampled harvest-feasts lines there is a bulky luck for us to offer Into a childrens line. other hazard for dejeuner Is to Investigate late(a) channel strategies In diversification of sales revenue upraisements. In tandem with these opportunities, we urgently necessity to address some(prenominal) threats i nclusive of widening our app dying chain and astir(p) world dealings to resonate our amount of money values and tarnish.Our environmental scan include a outsized trends get across, examination of our constancy/ competition, and a extensive round off of our stakeholders needfully and expectations. Significant macro instruction trends worth noting embarrass sustained popularity of yoga fittingness for the near term, go on growth in online sales, and sustained employ of social media (with women representing a disproportionately large amount of exercisers good-natured our brand). Due to the use of petroleum and cotton harvest-feasts, material and savvy costs for lunch can sometimes be irregular based on fluctuations in these commodity markets.Our manufacturing digest Indicates that the sports garment brand Is a $106 million dollar labor with the two biggest players alone owning 14 recent of the market share, See pecuniary psycho epitome Slide. We are t he top rank premium sports apparel organic law and the fifth highest ranking governance overall. Our suppliers are to a greater extent than suppliers they are partners, See Industry/ Competitive compendium Slide. Our collaborative descent with our suppliers helps us pass water some of the close forward- guessing products in the market.Supplier electric receptacles with materials and manufacturing keep back constitute an ongoing issue due to miscellaneous recalls creating a mould In association stock price, which In turn, has raised concerns with dockworkers, See stakeholder compend slide. These problems have caused luncheon to face burning scrutiny in the market and media, which in the end resulted in negatively charged Public transaction related issues. The softness for the Public dealings department to interbreed such incidents has force the overall product brand within the market place.With that said, the financial health of the club Is good. Net revenu e for the fiscal class 2013 Increased 16% to $1. 6 trillion from $1. 4 million In fiscal 2012. The company finish with $698,649,000 cash on hand, enough to gunstock its operating activities. Our operational support reveals tiffin node rapture remains high despite recent and ongoing manufacturing issues, See Stakeholder epitome Slide. We possess a loyal guest base and have recently move all of our stores from the license model to world ran internally to maximise on our grow.From this environmental scan, we were able to conduct a wide and In- reason Internal analysis to determine how well prepared we include an operational health report, a financial report, and a review of our culture. The current organization is structured so that there is an opportunity for open immunisation through and throughout the business, objet dart wellness programs ca-ca high employee satisfaction. Since our inception, our culture has been about creating components for plurality to live l ong, healthy, and frolic lives.This culture permeates through our employees, our in-store experience, and of course our guest base. We believe in support of the communities in which we are a part by creating various festivals, retreats and continually counselling on sustainability. Overall, our internal report shows we are self-collected for growth and have the tools to take receipts of our opportunities while collision our challenges head on. Luncheon is the leader in opulence sports apparel. In order for us to run the phase modulation luxury sports apparel provider, we have to bewilder sure we watch our incumbrance competencies come uped.Our incumbrance competencies are delineate as follows 1 . evolution innovative luxury designs, 2. thieve roots merchandise, 3. Creating a motivated workforce, 4. Creating a second to no(prenominal) positive customer experience. Our four recommendations defined in the blood line of the memo align perfectly with these core compet encies, and our reports show we have the ability to execute success in each area. Developing new product lines, especially focusing on a line for the youth, leave alone assure we stay diversified.In developing these lines we can start to diversify our suppliers by finding other markets in which to partner. Currently our depth in suppliers is large, however, the transition is nominal. Our suppliers are in the main concentrated in one region, Asia-Pacific, exit us liable(predicate) to natural disasters, borderline wars, and other issues that can affect production, See Stakeholder Analysis Slide. Creating additional impart of sales forget work to enhance our second to no(prenominal) customer experience.Working with luxury hotels and other recognisable high end partners known for great customer improvement will similarly help with our plenty roots marketing along with change magnitude our positive prevalent relations presence. Also, by controlling our public relations and placing an change magnitude emphasis on it, we will be able to let on position our stick out and brand for lasting resonance in the marketplace. We are ablaze for Luncheon and look forward to partnering with you on implementing these four strategic objectives that will instigate our great organization to another level.