Introduction To Footwear Industry Marketing Essay

Introduction To Footwear Industry Marketing Essay Footwear is a human made outer covering of foot. When the human beings came into existence, they were required to protect themselves from, cold dampness, dust, heat, and roughness of ground while standing, walking or even running. So they originate shoes for the protection of their feet. It is conventionally made out of leather  but the aforesaid can be made with synthetic material. The importance of footwear is highly realised in western and other countries, so the footwear industry developed in full motion that originated companies like Nike, Adidas, Puma, Reebok etc. In recent years, there has been a temperament for the footwear sector in the developing world to become successful in exporting to industrially advanced countries. Local markets in developing countries for domestically produced footwear have also grown. These latest trends have resulted in the entrenchment of relatively large scale and capital intensive plants. Domestic enterprises with less access to technical information have thus tended to adopt manufacturing methods similar to those in turn-key factories, at the expense of technologies more suitable to local conditions, especially at low scales of production. In western countries especially in Europe, the footwear industry has declined in the last few years. While in 2005, there were about 27.000 firms engaged in footwear industry; in 2008 there were only 24.000. Along with the number of firms, the direct employment has also decreased. The only factors that remained almost steady were production value and the value added at facto r cost. In the United States, the annual shoe industry revenue recorded in 2012 was $48 billion. There are around 29.000 shoe stores in the United States and the footwear industry employs about 189.000 people. Due to increasing imports, these figures are also declining. The only way of staying alive in the shoe market is to establish a presence in niche markets. 200px-Logo_NIKE.svg.png Nike, Inc. ORIGIN Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bower man in January 1964. They and the people they hired evolved and grew the company that became Nike from a U.S.-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivalled in the world. KEY FACTS Headquarters: Washington County, Oregon, United States Founded: 1964 (as Blue Ribbon Sports) 1978 (as Nike, Inc.) Employees: 38000(May 2011) Website: www.nike.com SLOGAN Just Do It. The famous Nike slogan came from a rather unknown source revel killer Gary Gilmore, who received the death penalty for killing two people in Utah, United States in July, 1976. He was asked if he had any last words. Lets do it, he said. When Dan Wieden was asked to create a tagline for Nike, suddenly Gilmores words just seemed to fit. Lets was changed to Just to add a dash of intensity. MILESTONES In 1970 they introduced first line of footwear with a waffle sole and named it Moon Shoe and it was a big hit. At that time Nikes market share and sales increased dramatically. During this period for the first time they sponsored Italian football team. Adidas-blue.png ADIDAS Inc. ORIGIN Adidas Inc. is a German manufacturer, a marketer of athletic shoes and sports apparel. Adidas was founded in 1948 and was named after its founder, Adolf (Adi) Dassler. His aim was to provide athletes with the best possible sports gear and equipment. For over eight decades the Adidas Group has been part of sports on every level, providing state of the art sports: apparel, footwear and accessories. Today, the Adidas Group is an international leader in the sporting goods business and offers an outspread portfolio of sporting goods. KEY FACTS Headquarters: Herzogenaurach, Germany Founded: 1924 as Gebrà ¼der Dassler Schuhfabrik (registered in 1949 as Adidas) Employees: 42540(Dec 2010) Website: www.adidas-group.com SLOGAN Impossible is Nothing, represents the attitude that the company has been trying to inculcate in its customers. Through this slogan the customers are constantly reminded of that anyone can achieve the impossible, taking into account the products of Adidas. The slogan brings out endurance and hope for the customers that Adidas brings out best for the athletes. MILESTONES PUMA.jpg PUMA Se ORIGIN Puma is a major German Multinational Company that produces high end athletic shoes. The Company is known for its football shoes and accessories and has sponsored acclaimed footballers. The Company was formed in 1924 as Gebrà ¼der Dassler Schuhfabrik by Rudolf Dassler and Adolf. In 1948, Rudolf Dassler formed his own shoes company called PUMA Schuhfabrik Rudolf Dassler. KEY FACTS Headquarters: Herzogenaurach, Germany Founded: 1924 as Gebrà ¼der Dassler Schuhfabrik (registered in 1948) Employees: 9310(Dec 2010) Website: www.puma.com LOGO The Puma logo has an image of a leaping Puma, an animal otherwise called a cougar, a panther or a mountain lion. Active both day and night, it is a powerful beast and an expert hunter that can jump to maximum of 20 feet high in a single bounce. By incorporating the creature in the Puma logo, the company has summarized the complete meaning of its product into a powerful identity. The Puma logo itself characterises the brands reliability and its product. MILESTONES Soon after the company is founded, Rudolf Dassler successfully made a football boot with screw-in studs, in association with experts, such as Sepp Herberger. The successful launch of the SUPER ATOM, the worlds first ever screw-in boot, which Dassler launches in 1952. original-reebok-logo.gif REEBOK ORIGIN Reebok is a United Kingdom based ancestor company which was founded to provide athletes with a shoe which could assist in running fast. So, in the 1890s, Joseph William Foster innovated shoes with spikes in them. By 1895, he was in business making shoes; and before long his developing company, J.W. Foster and Sons created an international clientele of different athletes. The family owned business majestically made the running shoes worn in the 1924 Summer Games by the athletes celebrated in the film Chariots of Fire.It is a subsidiary of Adidas since 2005. KEY FACTS Headquarters: Canton, Massachusetts, US Founded: 1895 (as J.W. Foster and Sons) in England, United Kingdom Parent Company: Adidas Website: www.reebok.com LOGO The original Reebok logo depicts the Union Jack, depicting the companys bashful beginnings in Bolton, England in 1895.But in order to link the brand with youth market they brought a new logo i.e., RBK in 2001. Celebrating the 50th anniversary of the success in 2008, Reebok brought back its original brand identity from RBK to Reebok. MILESTONES In 1982, Reebok introduced the first athletic shoe designed especially for women; a shoe for a hot new fitness exercise called aerobic dance. In 2004, Reebok became the worlds leading producer of hockey apparel and equipment with its acquisition of The Hockey Company. MARKET SHARE The graphs showcase the market share of top Companies in the market and also the growth trends over the past few years. This firms fight for market share through non price competition ,on strategies such as strengthening brand image and product proliferation. It is crucial to note that Adidas acquired Reebok in 2005, despite the brands have kept their corresponding names. The merger is an endeavour by Adidas to gain a concrete footing in the United States and to challenge market leader Nike. However, if you conjoin sales volume of both the brands they combine for less than Nikes total.  Also very interesting is the Others grouping that accounts for 40% market share.

How are The Characters Presented at the start of A View From The Bridge Essay

The play opens with the introduction of Alfieri. He is shown to have the role of a chorus: a bridging character between the audience and the characters. The chorus tends to exist almost outside the play, as they know the outcome of the play, and is rarely part of the main action; their purpose in a play is to address the audience and help them to interpret action and they are a common feature in tragedy. The significance of Alfieri is that he alludes to the title and is the one giving us the â€Å"View From the Bridge†. Alfieri is described as being a â€Å"portly lawyer in his fifties†. Since he is a lawyer it is safe to assume that he is somewhat wealthy, as shown by the fact that he is portly, however it also hints towards the outcome of the play. As stated by Alfieri â€Å"to see a lawyer †¦ is unlucky. We’re only thought of in connection with disasters† foreshadowing the future events of the play. This idea is furthered when Alfieri says that he was â€Å"powerless to stop it (Eddie’s tale)†. The word powerless implies that the events Alfieri is describing are fated to happen and are inevitable, another trope of tragedy. Additionally Alfieri states that many people were â€Å"justly shot by unjust men† referring to the traditional Italian justice system which focussed heavily on honour and revenge. Unlike a conventional justice system this was ‘enforced’ by the community and the phrase Alfieri says is a comment on how people were being rightfully punished by others just as bad as them. As Eddie enters the house he is greeted by Catherine and they begin to start a conversation about her new clothes. As the conversation progresses Eddie begins to show his dislike for Catherine’s new appearance by telling her she’s â€Å"walking wavy† and mentioning her high heels. The fact that Catherine is described as â€Å"walking wavy† shows that she is maturing as a woman, also shown by her possession of high heels, and Eddies discomfort at this can be chalked up to parental concern. However it could also be said that Eddie is uncomfortable with the idea of Catherine growing up, as shown by the fact that he makes her gradually younger in his head starting at â€Å"Catherine† and ending at â€Å"baby†, and that he is jealous towards the other men and that he is unsure how he feels about her. The parental concern idea is added onto later on when Eddie says that he is â€Å"responsible for you (Catherine)† showing that he feels as though he is obligated to protect her and keep her from harm. Additionally when Catherine tells Eddie of her new job he tells her that it â€Å"ain’t what I wanted†. While this can once again be chalked up to Eddie’s parental concern for Catherine and his desire for her to finish school it seems as if the underlying message is that Eddie wants to control Catherine into doing things that he deems as acceptable rather than giving her the freedom to choose her own life. Eddie’s wish for Catherine to not pursue the job offer she had been given might be explained by the fact that he sees her as the â€Å"Madonna type†. At the time the play was set to be the Madonna type was to be morally and sexually pure, in reference to the Virgin Mary. The fact that Eddie says that she is â€Å"the Madonna type† shows that he is idealising her to an extreme and is also idolising her; he sees her at an impossibly high standard which she has no hope of actually being. Now it could be seen once again as a sort of parental pride for their child to be the Madonna type or it could be interpreted at Eddie seeing her as pure for him, further hinting to the romantic undertones in their relationship. From the moment Beatrice enters the stage it is clear what her role is and where her importance lies. She is seen entering â€Å"wiping her hands with a towel†, it is clear from this point on that Beatrice will have a very domestic role and that within the story she plays the part of a housewife. Additionally what is also made clear is that the relationship between Beatrice and Eddie is not quite perfect. When the news is broken to her that her cousins have arrived in the country Beatrice, quite understandable, is moved to tears. Eddie responds to this by asking her â€Å"what you cryin’ about?† a very unsympathetic response. The question that Eddie poses might imply that on some level he is unable to understand Beatrice’s feelings and that there might be some dysfunction in their relationship. This is demonstrated when she asks Eddie if he’s â€Å"gonna keep her (Catherine) in the house all her life†. This remark from Beatrice shows that she sees the unfair way that Eddie is keeping Catherine in the house and brings to light Eddie’s controlling manner but it could also imply that Beatrice is feeling jealousy towards Catherine, as she is getting all the attention from Eddie, and wants her out of the house. When Catherine returns later on she brings Eddie his cigar and proceeds to light it for him. In the period this play was set, to lighting a man’s cigar was seen as a romantic gesture done between two lovers. This gesture could be interpreted in a sexual manner is the cigar is seen as representing a phallic object. This whole scene serves to hammer in the fact that there is more to Eddie and Catherine’s relationship than there appears to be on the surface. Just after Catherine leaves Eddie asks Beatrice why she’s mad at him, she proceeds to say, â€Å"who’s mad? †¦ I’m not mad †¦ you’re the one is mad.† clearly implying that she is in fact mad. This shows the dysfunction in their relationship caused by Catherine, who is oblivious to the whole thing. The fight was caused by the fact that Catherine went to retrieve Eddie’s cigars which is traditionally a wife’s role. Beatrice’s anger to this shows the jealousy she feels and her frustration due to the fact that Eddie and Catherine do not even realise what is going on. However Catherine might have some clue as to how she’s making Beatrice feel when she is described as speaking â€Å"almost guiltily† after light the cigar. While her guilt might be due to the fact that she hadn’t helped Beatrice clean up the dishes, guilt would be a rather strong emotion to feel for such a small act. What is more likely is that Catherine has realised that she had come in the way of an act that Beatrice should’ve done and is trying to atone for that by helping to clean the dishes.

Dreams Mice and Men Essay

George and Lennie’s dream is the most commonly mentioned in the novel, they want to live the American dream and have their own land and home. Although Crooks tells them he â€Å"never seen a guy really do it† their determination is beyond that of normal men. They crave the freedom from ordered working life and less responsibility. George desires the relief from the burden of supervising Lennie, on the ranch he constantly has to watch him to ensure he is no danger to himself or others. He talks of how he could â€Å"live so easy† without Lennie and it seems to be a private dream of his to marry and raise a family without the childish weight of Lennie upon him. He has cared for Lennie for a large part of his life and wants happiness for both of them without the strain of rules and the risk of characters such as Curley. Lennie’s only dream at first glance seems to be having his rabbits, however at a closer look the rabbits are his way of relating to their entire dream, he connects all other aspects of free life with them such as growing crops to feed them. He loves hearing the story of â€Å"how its gonna be†, his own dreams are based on what George tells him is good and bad. Candy is desperate to join in with Lennie and George and their dreams have become his. Since his dog died he has nothing left on the ranch to encourage dreams and he seems to have given up, the chance to be part of a reasonably realistic project motivates him again and he is willing to give everything to be part of it, â€Å"I’d make a will an’ leave everything to you guys case I kick off. † All of Candy’s dreams seem to have be worn away by life on the ranch, the loss of his hand also seems to symbolise a large loss mentally for without his hand he cannot realistically dream of working his own land and living alone. For Candy life on the ranch seems to be a reminder of lost dreams rather than hopeful ones and this could explain his eagerness to be part of Lennie and George’s. He is also aware that he is old and becoming closer to the end of his job and possibly his life. â€Å"They’ll can me purty soon. Jus’ as soon as I can’t swamp out no bunk houses they’ll put me on the county. † He dreams of ending his life in happiness and not in poverty and discomfort surrounded by bad memories. Curley’s wife is in many ways like Lennie and George, she tell her dream like its real and could happen at any time to escape the loneliness of the ranch. She tells as many people as she can about her dream as though she wants to make it more real for herself. Her conversation with Lennie reveals her desperation to make this dream come true, she hangs onto the man who could put her in â€Å"pitchers†, so sure he did write to her and someone else ruined her dream. It is these fantasies she uses to escape her life which is heavily restricted by her husband who wants to control her to comply with his own dreams, she wishes to be free to fulfil the life she desires. Her way of telling the story of her dream is almost sad as she clings to any glimpse of it so desperately it is clear how unhappy she is. All the dreams expressed by these characters are what drive them in the novel and can determine how they express their feelings and how they act. Niki Holdsworth Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE John Steinbeck section.

Assisted Suicide For People With A Cid - 901 Words

After viewing the Not Dead Yet website, the readings, and refreshing my memory on what I know about assisted suicide, I do not support assisted suicide for people with a CID. The reason for my answer is that I cannot support an individual who would commit suicide, or request assisted suicide. The two are basically the same thing as an individual ending their life, because of a health and/or mental issue. We all were given life for a reason. It is not destined for all of us to live forever; it may or may not be possible. However, we are to live our life to the fullest, until it is our time to go. We do have our human rights, but killing each other and ourselves is not what we are to be doing. We should not be planning our deaths, or when to die. As for an individual with CID to request assisted suicide, it is really hard for me to explain. I understand individuals with a CID are in pain, judged, and are inflicted with negative thoughts related towards them from others, and also for wh at they think of themselves†¦ but assisted suicide is something I would not aim for. Also, in my opinion, it is wrong when it comes to a physician to assist an individual with assisted suicide. Even though your patient is asking for/wants assisted suicide, you are still in the act of killing your patient. I feel as though that would be a burden on me to take a person’s life when their time is not up. b. List the issues, based on your reading, that support your argument. Include societal,Show MoreRelatedEssay Euthanasia1740 Words   |  7 PagesEuthanasia The right to die with dignity, euthanasia and physician assisted suicide is a very sensitive issue debated in this country today. Euthanasia is the act of painlessly ending the life of a person for the reason of mercy. It is sometimes referred to as mercy killing. Americans are hearing more and more horror stories of the elderly tragically killing his or her spouse in order to avoid painful and horrible deaths. It is sad and amazing the extreme measure one had to go throughRead MoreEuthanasia Should be Legalized1776 Words   |  8 Pagesit comes to this very delicate topic about people choosing to end their life. Of course, for an individual to follow their own religion in a personal situation or personal opinion on Euthanasia is absolutely more than acceptable but when it is comes to handling it with the whole society, religion simply cannot play a bigger role than a personal opinion. Since Euthanasia comes in several different forms, I am choosing to discuss about assisted suicide because this form of Euthanasia is the mostRead MoreToxicology3940 Words   |  16 PagesForensic toxicologists study the blood and tissues of living people as well as deceased persons. The rapid advancement of technology in the last century and, in particular, the last three decades, has helped forensic scientists solve many crimes, even those that had been cold for decades. Technology is quickly changing and improving the methods by which crimes can be solved. The first evidence of scientific methods being used to identify people occurred in China in 700BC. Chinese artists used fingerprintsRead MoreEssay Paper84499 Words   |  338 Pagespromoted. Chapter 3 Army Well-Being 3–1. General This chapter discusses the overarching command responsibility for â€Å"taking care of people.† Applied at all levels of command, the principles of Army Well-being form the basis upon which commanders and other leaders understand and AR 600–20 †¢ 18 March 2008 19 support the individual aspirations of their people while focusing on mission accomplishment. Such leadership creates the environment necessary to maximize the human dimension of ArmyRead MoreYoung People Essay14812 Words   |  60 PagesStandard 1: understanding the principles and values essential for working with children and young people. 1. Principles and values a. Show how you promote the principles and values essential for working with children; young people their families and their carers. .At Clayfields house all children, young people their families and carers are all treated with respect. Families and carers are always updated on children’s or young people’s progress during their time at Clayfields and any